POAP uses an open source web analytics platform called Matomo in order to measure, collect, analyze and report visitor data for purposes of understanding and optimizing our website. If you would like to see what Matomo looks like, you can access a demo version at: https://demo.matomo.cloud.
Matomo is used to analyze the behavior of website visitors to identify potential pitfalls; “not found” pages, search engine indexing issues, which contents are the most appreciated… Once the data is processed (number of visitors reaching a “not found” page, viewing only one page…), Matomo generates reports for website owners to take action, for example changing the layout of the pages, publishing some fresh content… etc.
Matomo processes the following personal data:
The processing of personal data with Matomo is based on legitimate interests.
Processing your personal data helps us identify what is working on our website and what is not. For example, it helps us identify whether or not the way we are communicating is engaging and how we can organize the structure of the website better. Our team is benefiting from the processing of your personal data, and they are directly acting on the website. By processing your personal data, you can profit from a website that is constantly improving.
Without the data, we would not be able to provide you the service we are currently offering to you. Your data will be used only to improve the user experience on our website and help you find the information you are looking for.
The personal data received through Matomo are sent to POAP, Inc. and no other companies.
Matomo data is hosted in Germany.
Personal data captured within Matomo will be kept for a period of 1000 days.
As Matomo is processing personal data on legitimate interests, you can exercise the following rights:
You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.
If you think that the way we process your personal data with Matomo analytics is infringing the law, you have the right to lodge a complaint with a supervisory authority.
If you wish us to not process any personal data with Matomo, you can opt out from it at any time. There will be no consequences at all regarding the use of our website.
Matomo is not doing any profiling.